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Jack Kelso

Jack Kelso

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As you already know, your brand is what a prospect sees first.
Mary Brightstone

Mary Brightstone

If you've got a specific problem that you want to move past, then let's develop a step-by-step plan.
Ali Yıldırım

Ali Yıldırım

The exclusive CEO who will help you to expand your startup.
Luka Pearl

Luka Pearl

All of these brands have been formed over time by their product offering, pricing, service and of course their logo.
Dr. John Silverbase

Dr. John Silverbase

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It is critical for a company to understand what their brand is and ensure that all parts of their business are aligned to their brand positioning.

Mentoring

Mentoring is when a senior colleague, seen as more knowledgeable and worldly wise gives advice and provides a role model. Mentoring involves wide ranging discussions that may not be limited to the work context. A mentor is a sponsor with great professional experience in their client’s field of work. Both mentoring and coaching are concerned mainly with achievements in the present and the future.


Counseling

Counseling is working with a client who feels uncomfortable, or dissatisfied with their life. They are seeking guidance and advice. A counselor works remedially on a client’s problem.


Therapy

Therapy is working with the client who seeks relief from psychological or physical symptoms. The client wants emotional healing and relief from mental pain. Therapy deals with the client’s mental health. Coaching deals with the client’s mental growth. The client’s motive for entering therapy or counseling is usually to get away from pain or discomfort, rather than moving towards desired goals. Coaching is not remedial, it is generative. Both therapy and counseling are more likely to involve understanding and working with past experience than coaching.


Training

Training is the process of getting knowledge skills or abilities by study, experience or teaching. The trainer by definition is the expert, and the training course is likely to be targeted on specific skills for immediate results. Training is also likely to be one to many rather than one to one.


Consultancy

A consultant provides expertise and solves business problems, or develops a business as a whole. A consultant deals with the overall organization or specific parts of it and not individuals within it. Consultants only indirectly affect individuals.


Teaching

Teaching passes knowledge from teacher to student. The teacher knows something the student does not. The opposite is true in coaching. The client is the expert and the client has the answers, not the coach.

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