A growth strategy is a plan of action designed to help businesses capture a larger share of the market, even if it comes at the expense of short-term profit. The type of growth strategy a company implements will depend heavily on factors such as their finances, target market, and the industry they occupy.
Successful growth strategies are what drive companies like Nike, Facebook and Starbucks to not only dominate their markets and become worldwide brands, but to actually continue growing.
In today’s article, we’ll be breaking down the growth strategies behind some of the world’s greatest successes and failures in business. We will deep dive on what we can learn from them and most importantly – how we can apply those lessons to our own businesses.
