Jack Kelso

As you already know, your brand is what a prospect sees first. Because of that, a good brand means you have half the battle won already. At the same time, a poorly designed and implemented brand means you are losing sales.

If you chose a brand based on what you thought was cute, you are losing money. If you chose your brand based on what your friends laughed at and commended, you are losing money. Your brand's job is to increase PROFIT, not make your friends pat you on the back.

Your name, logo, tagline, and even colors are all extremely important and can drastically affect your sales.

Apple, Starbucks, and Ferrari are all examples of brands that sell. Ferrari is able to sell out of their cars before they even release concrete numbers or designs... Why? The BRAND.

If you're looking to create an EFFECTIVE brand that leads to an increase of sales while decreasing the work you need to do, call me. I haven't won my awards for nothing!